Press releases! As an arts writer for the Times Union, I get a million of them a day. Okay, I’m exaggerating a little. I get 796,321 of them a day, of which I manage to read only 239,547, principally because 431,446 of them get quarantined and classified as spam. And so, inevitably, stuff gets missed. Whenever a publicist asks sheepishly if I mind being approached a second time with a reminder email or a phone call, I reply OH GOD YES PLEASE ALWAYS I BEG OF YOU THANK YOU BLESS YOU. The squeaky wheel gets the grease!, I always add, laughing. They laugh, too. But this is dead serious business, trying to get a journalist’s attention.
Thus it was with unchecked dread, pitched anxiety and no small sense of cosmic ironic payback that I composed a press release pimping myself out for interviews. The reason: A story I told for “The Moth” is being published in a new collection coming in March. Plenty of other (MUCH, MUCH, MUCH BIGGER) names are also included in the collection, including Tig Nataro, Louis CK and John Turturro, and any self-respecting reporter or editor in his or her right mind would naturally seek out an interview with any of those people before ringing up some random regional-arts-writer-cum-suicide-memoirist (AND WHAT A FUN COMBO THAT IS) based in Smalbany, New York.
But what the heck, right? Maybe I could drum up a few more sales for my book (INSERT SHAMELESS LINK TO ‘FIGURING SHIT OUT’ AMAZON PAGE RIGHTY HERE). I mean, maybe not; the thing was published more than two years ago, which might as well be 2,000 in the literary cosmos. (“Hi, would you like a copy of my recent book? The Emperor Tiberius loved it!”) But, ya know. Squeaky wheel gets the grease.
So here goes. With no further ado, I present my first-ever stab at a press release. (And, yes. I sent it.)
Greetings, journalist! I’m one, too, so I know how this works: The chance of your responding to a cold email hovers somewhere between 2 and 5 percent. The chance of your actually writing a story on the topic being pitched is roughly .08 percent. That said. . .